Social media management accomplishes three sales-driving tasks for businesses:
Increases your ranking: Businesses need a social media presence now more than ever before. Google has redesigned their ranking systems to rank your site based on how many times its content has been shared via Facebook, Twitter, and other sites. So although you have the best service or product, if your competitor is on Twitter and you are not, guess who is more likely to show up first in your potential customers' searches?
Interacts with your customers: Social media allows a transparent interaction with your customers, and vice versa. Today's market is plugged in and checking their social streams from wherever they are, and you need to be there when they do. Social media allows you to give your customers a closer look at your company, interact with customers, and share compelling content for them to share with their friends.
Strengthens your brand: Every time a customer sees content that you've shared, your brand is strengthened in their mind. This helps you be front of mind the next time they need you or your product.
What is included in a social media management package?
My social media management package gets your business up and running on various platforms, including blogs, Facebook, Twitter, Google+, Pinterest, and more. Together we evaluate how large of a presence you want to build and curate a package and plan to suit your needs.
First, we identify your target audience. I use my copywriting and viral marketing experience to hone in on which type of content will engage your audience. Then, the fun begins:
I build an organic audience of potential and existing clients by following people and them following back, ensuring a rich, engaged audience that is worth your time.
I create original, branded content and curate relevant content to share via your chosen platforms.
I respond to any and all interactions on the networks, passing off anything that needs your attention to you.
You watch your social media presence grow with monthly reporting
Who needs social media management?
Any business that relies on clients or customers needs a social media presence.
Can I do this myself?
Yes, but it takes time, dedication, and skill. If you do, be sure to study the ins and outs of social media and be disciplined enough to maintain frequency. Copywriting for social media is similar to copywriting for any other medium: each word shared must speak to the customer and compel them to share it themselves.
Too often, businesses use their social media accounts as a medium to broadcast about themselves, and this is not the best way to captivate your audience. Social media is about your customers; it's about sharing content that is so good that they will share it with their friends. Content worth sharing doesn't show up in your inbox, and interesting blog posts don't write themselves. If you are up to the task, though, I encourage you to learn as much as you can and start today!
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